Rita Lacy

Senior Research Consultant

Rita is a Senior Research Consultant with Spectrum in the Marketing Research Division. Prior to joining Spectrum, Rita served as Director of Research with a Senior Housing Consulting company in Maryland. Her primary responsibilities included the conduct of focus groups, market reviews and full market feasibility studies, community-based services market studies, and geographic strategic plans. She was also involved in all phases of development planning and implementation and marketing. Rita has also worked as Director of Sales and Marketing, Director of Administrative Services and Operations Director with for-profit and not-for-profit senior living communities in the Maryland and Virginia area Rita has primary responsibility for the conduct of market reviews and full market feasibility studies, community-based services market studies, and geographic strategic plans. She also shares responsibility for all phases of development planning and implementation and marketing.

Email:
rlacy@spectrumconsults.com