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		<title>Judge&#8217;s Choice award for Spectrum president in dancing fundraiser</title>
		<link>http://spectrumconsults.com/2013/03/08/797/</link>
		<comments>http://spectrumconsults.com/2013/03/08/797/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 20:20:10 +0000</pubDate>
		<dc:creator>lwynne</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=797</guid>
		<description><![CDATA[Spectrum President and CEO David Ratchford brought home the Judge&#8217;s Choice award Saturday night in the Dancing for Future Stars competition, which raised $266,000 for the Boys and Girls Club of Greater Gaston. David took the stage with professional partner Darinka... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2013/03/08/797/">continue reading</a>]]></description>
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		<title>Spectrum President to compete in Dancing for Future Stars fundraiser</title>
		<link>http://spectrumconsults.com/2013/02/27/spectrum-president-to-compete-in-dancing-for-future-stars-fundraiser/</link>
		<comments>http://spectrumconsults.com/2013/02/27/spectrum-president-to-compete-in-dancing-for-future-stars-fundraiser/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 20:50:41 +0000</pubDate>
		<dc:creator>lwynne</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=720</guid>
		<description><![CDATA[The Gaston Gazette recently featured Spectrum President and CEO David Ratchford in his role as a competitor in the Dancing for Future Stars fundraiser for the Boys and Girls Club of Greater Gaston. David and his dance partner, Darinka Divljak,... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2013/02/27/spectrum-president-to-compete-in-dancing-for-future-stars-fundraiser/">continue reading</a>]]></description>
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		<title>Spectrum White Paper: What We Have Heard From 1300 Seniors</title>
		<link>http://spectrumconsults.com/2012/10/18/spectrum-white-paper-what-we-have-heard-from-1300-seniors/</link>
		<comments>http://spectrumconsults.com/2012/10/18/spectrum-white-paper-what-we-have-heard-from-1300-seniors/#comments</comments>
		<pubDate>Thu, 18 Oct 2012 17:38:47 +0000</pubDate>
		<dc:creator>csadmin</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=676</guid>
		<description><![CDATA[Spectrum conducts focus groups with qualified prospective and active residents as part of our consumer research and marketing and sales planning. Over the past three years, we have held approximately 125 focus groups with an average of 10 – 12... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2012/10/18/spectrum-white-paper-what-we-have-heard-from-1300-seniors/">continue reading</a>]]></description>
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		<title>Occupancy Solutions Part 5: Managing Marketing Metrics</title>
		<link>http://spectrumconsults.com/2012/05/23/occupancy-solutions-part-5-occupancy-solutions/</link>
		<comments>http://spectrumconsults.com/2012/05/23/occupancy-solutions-part-5-occupancy-solutions/#comments</comments>
		<pubDate>Wed, 23 May 2012 13:55:44 +0000</pubDate>
		<dc:creator>csadmin</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=598</guid>
		<description><![CDATA[We are delighted to share with you the fifth in a series of White Papers written by Spectrum to assist senior living communities in identifying new prospective residents and advancing them through the sales process. In this article, we stress... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2012/05/23/occupancy-solutions-part-5-occupancy-solutions/">continue reading</a>]]></description>
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		<title>2012 Spectrum Marketing and Sales Symposium</title>
		<link>http://spectrumconsults.com/2012/05/23/2012-spectrum-symposium/</link>
		<comments>http://spectrumconsults.com/2012/05/23/2012-spectrum-symposium/#comments</comments>
		<pubDate>Wed, 23 May 2012 13:29:27 +0000</pubDate>
		<dc:creator>csadmin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=594</guid>
		<description><![CDATA[The 2012 Spectrum Symposium For Marketing and Sales Professionals, held September 9 – 11, 2012 in Gastonia, NC, is one of the CCRC industry’s best interactive learning experiences focused exclusively on disciplines of marketing, sales and communications. Join professionals from 40+ CCRC’s across the nation in sharing the latest and most
effective strategies, innovations and best practices.]]></description>
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		<title>Occupancy Solutions Part 4: &#8220;Right Pricing&#8221; the CCRC</title>
		<link>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-4-right-pricing-the-ccrc/</link>
		<comments>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-4-right-pricing-the-ccrc/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 17:36:26 +0000</pubDate>
		<dc:creator>Karen Montgomery</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=538</guid>
		<description><![CDATA[A common mistake made by CCRCs is to begin a design-driven master planning process before knowing how to optimize pricing and operations.  A critical review almost always yields ideas to increase profit margin that can be “spent” to position the... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-4-right-pricing-the-ccrc/">continue reading</a>]]></description>
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		<title>Occupancy Solutions Part 3: Qualify Prospects by Net Worth</title>
		<link>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-3-qualify-prospects-by-net-worth/</link>
		<comments>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-3-qualify-prospects-by-net-worth/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:54:15 +0000</pubDate>
		<dc:creator>Karen Montgomery</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=532</guid>
		<description><![CDATA[In this third paper in our series, we present preliminary results from a national survey conducted by Spectrum to find new and better ways to qualify prospective residents.  If we have to work twice as hard, we need to be... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-3-qualify-prospects-by-net-worth/">continue reading</a>]]></description>
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		<title>Occupancy Solutions Part 2: Integrated Communications</title>
		<link>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-2-integrated-communications/</link>
		<comments>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-2-integrated-communications/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:45:39 +0000</pubDate>
		<dc:creator>Karen Montgomery</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=526</guid>
		<description><![CDATA[If you had only one sentence to describe the value of living in your retirement community, what would it be?   Integrated marketing communications is a process to create and consistently deliver to the consumer a salient message of the value... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-2-integrated-communications/">continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Occupancy Solutions Part I: Reality</title>
		<link>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-i-reality/</link>
		<comments>http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-i-reality/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:02:21 +0000</pubDate>
		<dc:creator>Karen Montgomery</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=518</guid>
		<description><![CDATA[No one believes the ever-appreciating housing market will return (nor should it) and we are learning to adjust to the new pace required to obtain required occupancy. Having accepted this new order, Spectrum has developed a five-part white paper series... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2011/12/05/occupancy-solutions-part-i-reality/">continue reading</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spectrum White Paper: What Community is Recession-Proof?</title>
		<link>http://spectrumconsults.com/2011/10/05/spectrum-white-paper-what-community-is-recession-proof/</link>
		<comments>http://spectrumconsults.com/2011/10/05/spectrum-white-paper-what-community-is-recession-proof/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 22:56:03 +0000</pubDate>
		<dc:creator>csadmin</dc:creator>
				<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://spectrumconsults.com/?p=457</guid>
		<description><![CDATA[In Spectrum&#8217;s national practice, we have the opportunity to become familiar with a wide variety of continuing care retirement communities (CCRCs). Although no community is recession-proof, the organizational characteristics of the communities most able to weather the ecocnomic downtown are... <a class="read_more_link" rel="nofollow" href="http://spectrumconsults.com/2011/10/05/spectrum-white-paper-what-community-is-recession-proof/">continue reading</a>]]></description>
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