MARKET RESEARCH

Spectrum’s market research and strategic planning help guide decision-making for your organization. We will provide you with a clear view of current and future needs of seniors in your market and specific, actionable recommendations to propel your community.  Spectrum’s proprietary data and demand models were developed specifically for senior housing, allowing us more finely segmented information for your target market(s).


Spectrum provides senior living market research services for a variety of senior-based products and offerings, including:

∗ Continuing Care Retirement Communities (CCRC) (entrance fee, rental, and equity models)
∗ Active Adult
∗ Assisted Living and Skilled Nursing
∗ Memory Support and Hospice
∗ LifeCare without Walls
∗ Adult Day Services and Geriatric Care Services
∗ Home & Community Based Services

We conduct primary and secondary research and offer tailored findings and recommendations including:

∗ GAP (Geographic Allocation Process)
∗ Competitive Reviews
∗ Preliminary and Detailed Market Assessments
∗ Market Analysis and Pricing Analysis
∗ Hospital Referral Analysis

Consumer research provides verifiable information regarding true market area, preference for price, service package, and propensity to move, as well as provides initial impetus to the marketing and sales effort. We provide:

∗ Focus groups
∗ Telephone surveys
∗ Mystery shopping
∗ Senior-living specific consumer feedback results and recommendations

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