Spectrum

Occupancy Is Overrated.
Unless Your Numbers Are Under Performing.

Spectrum’s Leadership Team.

David Ratchford, President & CEO

David Ratchford, President & CEO

positive. energetic. high-expectations. good-natured. tenacious. entrepreneurial.

David Ratchford

President & CEO

Background
David founded Spectrum in 1978. Now with over 200 senior living communities in his portfolio, David’s recognized corporate leadership and direction has guided Spectrum’s well-respected reputation and is a requested and frequent speaker on senior living trends and best practices. David has led organizations through complete planning processes, from market research to final project development. He holds a B.A., Finance and Real Estate from the University of South Carolina.

Beliefs
The next decade will transform the senior living industry with innovative and exciting new products in the 4 H’s – Housing, Hospitality, Holistic Wellness and Healthcare.

Vision
Spectrum’s vision, role (and responsibility) is to help create inspirational ideas, products, and services that transform the industry.

3 must haves if I were stranded on a desert Island.
music, snacks and my running shoes

Greg Sellers

CFO & COO

Background
30 years of experience as auditor, controller, VP/Finance, and CFO offers Greg the insight necessary to guide Spectrum’s corporate financial planning and operations. Expertise covers strategic planning, budgeting, accounting, financial systems, mergers and acquisitions. Greg is a graduate from the University of North Carolina, Chapel Hill and serves on the Spectrum Leadership Team.

Beliefs
There is a passion to be the best for our partner, the client; not only to do whatever it takes, to be the best, but to be creative and innovative in achieving results.

Vision
Embrace change, innovation and disruption in order to lead our partners in servicing the new senior consumer. Spectrum will use its 40 years of experience to forge new frontiers in the industry and accelerated us into the next generations.

3 must haves if I were stranded on a desert Island.
Bible, a guitar, Wilson

Greg Sellers, CFO & COO

Greg Sellers, CFO & COO

health nut. early riser. analyst. facilitator. joyful. team player.

 Lonny Blessing, VP of Planning & Project Management

Lonny Blessing, VP of Planning & Project Management

facilitator. communicator. family-man. organizer. latte-lover. team player.

Lonny Blessing

VP of Planning & Project Management

Background
Since 1993 Lonny has served in the senior housing and services arena and provides Spectrum’s clients with strategic planning, product development and project management. Formerly, Lonny was with Erickson Retirement Communities for 16 years as VP of Operations, serving as Executive Director of two Life Plan Communities; served as Marketing Director for four Erickson communities. Lonny holds an M.A., Marketing from University of Maryland University College; a B.A., Business Administration from Shippensburg University; graduate studies in Theology from Gettysburg Lutheran Seminary Fuller Theological Seminary. Lonny serves on Spectrum’s Leadership Team.

Beliefs
The rapidly changing consumer is driving the future of Life Plan Communities. To stay relevant, we must constantly be listening to consumer desires and respond with creativity.

Vision
The new consumer’s focus on wellness brings endless opportunities to create environments that enrich the lives of entire organizations. Exciting!

3 must haves if I were stranded on a desert Island.
Fellow castaways to interact with, a library with enough books to go the distance, and tools/supplies to build things.

Hoppy Sell

Vice President of Marketing

Background
17 years of developing sales teams and implementing marketing plans frames his expansive knowledge empowering sales professionals with proven tools to enrich the lives of seniors and increase occupancy in their communities. His perspective, knowledge, and insights have helped create industry-leading marketing and sales programs with startup pre-sales, expansions, and repositioning phases. Previously, Hoppy supervised the corporate compliance department for Carolinas Healthcare System, one of North Carolina’s largest healthcare systems, where he cultivated relationships with healthcare executives and physicians. Hoppy holds a B.A. from the University of North Carolina at Chapel Hill. Hoppy serves on Spectrum’s Leadership Team.

Beliefs
One of my greatest passions as an advisor/mentor/coach is to create an excitement…a buzz…a quest for understanding.  There is nothing more rewarding than to see that “Aha!” moment in a residency counselor’s eyes; the realization that he/she “gets it” and now knows how to share it with prospective residents. Creative and critical thinking enables counselors to better understand the options that our customers are weighing.

Vision
As senior living continues to evolve to meet the desires and needs of the changing customer, there’s a promising traffic pattern starting to emerge that gives me hope for the future: the four-way intersection of great housing, hospitality, healthcare and holistic wellness.

3 must haves if I were stranded on a desert Island.
1.       My sand iron and bucket of balls.
2.       My American Express since they say “don’t leave home without it.”
3.       A boat in case I change my mind.

Hoppy Sell, Vice President of Marketing

Hoppy Sell, Vice President of Marketing

frequent flyer. go-getter. creative. bacon-lover. happy. problem-solver.

Mike Wallace, Vice President of Sales

Mike Wallace, Vice President of Sales

spreadsheeter. steady. boater. loyal. husband. father.

Mike Wallace

Vice President of Sales

Background
Mike has worked with Spectrum since 1996. His experience in planning, marketing, sales, sales training, customer service, and product design has assisted over 50 Life Plan Communities succeed through major expansions, multi-site sales and marketing, and repositioning. Mike has recently lead the marketing efforts in Houston, Texas, for Brazos Presbyterian Homes’ $100 million expansion of Brazos Towers at Bayou Manor.  He also works with Aldersgate in Charlotte, NC for their Gateway Promise, as well as an expansion in Raleigh NC at The Cypress of Raleigh.  Mike holds a B.A., Business Management, North Carolina State University. Mike serves on Spectrum’s Leadership Team.

Beliefs
Favorite phrase: “steady always wins.” We work with marketing teams to establish proven, work principles that connect seniors and open a path of discovery for new perspectives in senior living. Steady and appropriate follow-up combined with good advice works wonders.

Vision
Let’s be smarter in the design for senior living. Listen to our future residents and provide the best of the 4 H’s – modern and practical Housing, Hospitality services delivered well, Holistic Wellness that enhances their lifestyle, and the assurance of quality and compassionate Healthcare.

3 must haves if I were stranded on a desert Island.
My wife and two sons (I guess that’s 3!), if I get two more…fishing rods and fishing tackle.

Kyle Robinson

Vice President of Strategy

Background
17 years of experience with marketing, sales, and communications for nearly 30 Life Plan Communities. Kyle leads Spectrum’s Wellness Division by providing senior living communities with health & wellness programs, services, and technology. She also provides corporate strategic direction and guides the wellness-based marketing and sales approach. Respected entrepreneur, Kyle has successfully launched three companies including Wellzesta, a software company dedicated to vitality and engagement. Previously, Kyle worked with “Big Four” accounting firm, Ernst & Young, LLP as Communications & Planning Manager for their Americas Business Development team. Kyle has a M.A., Health Communication and Gerontology and a B.A., Journalism & Mass Communication, University of North Carolina at Chapel Hill. Kyle serves on Spectrum’s Leadership Team.

Beliefs
The key to aging well = relationships; the cornerstone of well-being = healthy socialization.

Vision
We’re on a mission to discover and catalyze preventative health & well-being for ‘sageing’ ~ profoundly wise aging.

3 must haves if I were stranded on a desert Island.
MacBook, running shoes, and a boat.

 Kyle Robinson, Vice President of Strategy

Kyle Robinson, Vice President of Strategy

insightful. passionate. motivator. joyful. creative. let’s do this.