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Benefit from our collective experience

We are relationship-based and resident-focused. Spectrum offers seasoned collective experience vested in improving the senior living industry. Our associates truly partner with your team to help attain your strategic goals, both immediate and long-term. We are conversational, dedicated and experienced.
DAVID RATCHFORD
DAVID RATCHFORD President and CEO
As President and CEO, David leads Spectrum’s strategic direction and mission to enrich the lives of seniors. Since founding Spectrum in 1978, David has worked with over 200 continuing care retirement communities (CCRCs) throughout the United States. His corporate leadership and innovative approach positions Spectrum as a nationally recognized consulting firm with 37 years’ experience in the senior living industry. David holds a Bachelor’s degree in Finance and Real Estate from the University of South Carolina and is a frequent speaker on senior living trends and best practices. David guides Spectrum’s vision and manages the Executive Leadership Team.
GREG SELLERS
GREG SELLERS CFO / COO
Greg guides Spectrum’s corporate financial planning and operations. Greg is a qualified financial and operations officer with 30 years of experience. He has been an auditor, controller, VP of Finance, and CFO for accounting, publishing, manufacturing, and commercial printing and marketing firms. He has expertise in strategic planning, budgeting, accounting, financial systems, reporting, analysis, mergers and acquisitions, human resources, employee benefit planning, management information systems, business controls and risk management. Greg graduated from the University of North Carolina, Chapel Hill. Greg serves on Spectrum's Leadership Team.
LONNY BLESSING
LONNY BLESSING Vice President of Planning and Project Management
Lonny has served in the senior housing and services arena since 1993 and has experience in new construction, repositioning, renovations, development, operations, marketing management and sales. Formerly, Lonny was with Erickson Retirement Communities for 16 years as VP of Operations, serving as Executive Director of two CCRCs. He was also VP and liaison at the Erickson School at UMBC in Baltimore. He served as Marketing Director for four Erickson communities. He holds a Master’s degree in Marketing from University of Maryland University College in MD, a Bachelor's degree in Business Administration from Shippensburg University in PA, and graduate studies in Theology from Gettysburg Lutheran Seminary in PA and Fuller Theological Seminary in CA. He provides Spectrum’s clients with strategic planning, product development and project management, and he serves on Spectrum's Leadership Team.
HOPPY SELL
HOPPY SELL Vice President of Marketing
Hoppy creates successful marketing and sales programs working with client communities during startup pre-sales, expansions, and repositioning phases. His innovative and enthusiastic leadership style has made him a sought-after marketing expert. Equipped with 17 years of experience developing sales teams and implementing marketing plans, Hoppy uses his expansive knowledge to empower sales professionals with the tools they need to enrich the lives of seniors and increase occupancy in their communities. Previously, Hoppy supervised the corporate compliance department for Carolinas Healthcare System, one of North Carolina’s largest healthcare systems, where he cultivated relationships with healthcare executives and physicians. Hoppy holds a Bachelor’s degree from the University of North Carolina at Chapel Hill. He serves on Spectrum's Leadership Team.
MIKE WALLACE
MIKE WALLACE Vice President of Sales
Mike is Vice President of Sales and has worked with Spectrum since 1996. Mike has extensive experience in planning, marketing, sales, sales training, customer service and product design. Mike has worked with more than 50 CCRCs across the country leading efforts for major expansions, multi-site sales and marketing, and repositioning. Among his current client communities, Mike is leading the marketing efforts in Houston, Texas, for Brazos Presbyterian Homes’ $100 million expansion of Brazos Towers at Bayou Manor. Mike is a graduate of North Carolina State University, Raleigh, NC, with a Bachelor's degree in Business Management. Mike serves on Spectrum's Leadership Team.
KYLE ROBINSON
KYLE ROBINSON Vice President of Strategy
Kyle leads Spectrum’s Wellness Division by providing senior living communities with health & wellness programs, services, and technology, including Wellzesta Life. She has 17 years of experience with marketing, sales, and communications for nearly 30 CCRCs across the US. As an entrepreneur, Kyle has successfully launched three companies including Wellzesta, a digital mWellness company. She has experience teaching as a University Adjunct Instructor in Marketing and Sales. Previously, Kyle worked with “Big Four” accounting firm, Ernst & Young, LLP as Communications & Planning Manager for their Americas Business Development team. Kyle holds a Bachelor’s degree in Journalism & Mass Communication from the University of North Carolina at Chapel Hill, as well as Master’s degrees in Health Communication and Gerontology. Kyle serves on Spectrum's Leadership Team.
MOLLY CASEY
MOLLY CASEY Marketing Consultant
Molly brings over 25 years of experience in sales, marketing, and business development. At Spectrum Molly serves as a Marketing Counselor with The Cypress of Raleigh. Prior to joining Spectrum Molly served as an Account Manager with Standard Insurance Company and was responsible for identifying and growing relationships with clients from pre-sales through implementation. Molly graduated with a Bachelor of Science in Special Education from East Carolina University. She is active in her community as a volunteer and past board Member of The Inter-Faith Food Shuttle in Raleigh, NC and has led fundraising campaigns for a local education fund that assists public schools in achieving greater results.
TERRY DOOLEY
TERRY DOOLEY Marketing Consultant
Terry has exceptional experience in the senior living and healthcare industries, including several Executive Director roles with organizations including, Tutera Senior Living and Healthcare, Saber Health Care, Advantage Hospice, and Covenant Hospice. Terry has also served in a sales and marketing role with Aerocare, a durable medical equipment company specializing in products for seniors. Terry also has financial services and banking industry experience and is a certified assisted living administrator.
CAROLYN FLOYD
CAROLYN FLOYD Marketing Consultant
Carolyn is a highly experienced senior living executive with proven experience in operations, development, marketing, sales and training. Carolyn was previously Vice President of New Condominium Development for Sunrise Senior Living, Inc. focusing on sales and marketing as well as operations for ten new senior living start-ups across the country. She also has extensive experience working with Erickson Retirement Communities, Manor Health Care and the Illinois Health Care Association. Carolyn holds a Bachelor’s degree in Medical Social Work with a concentration in Gerontology and minor in Business Administration from East Carolina University in Greenville, NC.
MARIA GRAHAM
MARIA GRAHAM Marketing Consultant
Maria brings over 25 years of experience in marketing management, sales, sales management, training, community relations, creative communications and stakeholder relationships initiatives. At Spectrum, Maria has served as the Project Consultant at Still Hopes, Southminster, Brandon Wilde, and The Blakeford. Prior to joining Spectrum, Maria was the Director of Marketing and Public Relations at Still Hopes in Columbia, SC and was responsible for the pre-sales, opening and move-in of a 120 residence expansion. Maria attended Mid-America University and Boston College with emphasis on marketing, management and community relations. Maria has served as a board member for Boy Scouts of America, American Red Cross, Volunteers for America, and as a Business Advisory Committee member for the School for the Deaf and Blind.
WILL KIEFFER
WILL KIEFFER Marketing Associate
As a Marketing Associate, Will observes and participates in special training projects at several Life Plan Communities, focused on marketing and sales. Prior to joining Spectrum, Will served as National Account Manager with a large equipment and supply company where he was responsible for identifying new markets, implementing sales plans, and building client relationships. He expanded into sales coaching as a one-on-one trainer for new sales associates. Will is a graduate of Furman University in Greenville, SC with a Bachelor’s degree in Political Science.
JOHN LEARY
JOHN LEARY VP of Business Development
John is VP of Business Development for Spectrum Consultants and he has a passion for improving the health and well-being of others through innovative products, services, partnerships and technology. His career spans various health-related industry sectors including preventive health, wellness/well-being, health-related technology, health plan, hospital, disease management, demand management and home health. He is a frequent contributor to health-related discussions via social media and industry forums. John is a graduate of Boston College (B.S.) and the University of North Carolina at Chapel Hill (M.B.A.).
MARK LENNOX
MARK LENNOX Marketing Consultant
Mark has over 17 years of experience in senior living marketing and sales including work with several Georgia communities: Wesley Woods of Newman-Peachtree City, Park Springs, Canterbury Court, and Peachtree Hills Place, an equity based CCRC that is scheduled to break ground this Fall and open first quarter 2019. Through his relational approach, Mark exceeds in helping communities increase occupancy, building a future residency program, and guiding advertising and media strategy. Mark also has experience as a licensed Real Estate agent and media production / television. Mark has a BA in Mass Communications and Marketing from University of West Georgia.
EILEEN MOORE
EILEEN MOORE Marketing & Senior Special Projects Consultant
Eileen is a Senior Special Projects Marketing Consultant with considerable experience in training, lead management & generation, event planning, sales and marketing. Eileen is a certified Matrix Care Marketing trainer and provides clients with in-depth database system training. She has worked with more than 64 communities to streamline the process, create meaningful reports, and increase staff database utilization. Eileen was the Marketing Consultant at Providence Point; a start-up community in Pittsburgh, PA. She has worked on startups and expansions at Brazos Towers in Houston, TX and The Ranch in Stillwater, OK. She has a Bachelor’s degree from Thiel College in Greenville, Pennsylvania, was a licensed real estate broker.
LAURIE WALTERS
LAURIE WALTERS Controller
Laurie manages Spectrum’s financial transaction activities and administration. She directs annual and project budgeting, financial reporting, cash asset management, and employee benefits. Her paralegal and human resources experience and prior position as General Manager of an import company provides daily fiscal proficiency for Spectrum and Spectrum’s clients. Laurie holds a Bachelor’s degree in Business Administration with an emphasis in Marketing from the University of Kentucky.
DEE WISE
DEE WISE Technology Consultant
Dee provides high-level technology consulting for Spectrum since 2000. He is the President of Wise Computer Consulting and leads a team of programmers and technicians. Dee specializes in areas of network and systems administration, technical security, technical support, and network architecture. He studied Mechanical Engineering at North Carolina State University in Raleigh, NC.